It is a universally acknowledged truth that everybody loves a doomsday prophecy. Media loves them a bit too much. There is something so cathartic about them, that they take away the responsibility.
The doomsday ideas that play up in my mind tend to be about world wars, an asteroid hitting the planet or the dystopian society – all thanks to the content I consume. The media manipulates my imagination of the dreaded end so unrealistically. If it were even a tiny bit realistic, I would be worried about Scientific American’s doom prophecy report that says, “Only 60 Years of Farming Left If Soil Degradation Continues” or UN Report that warns “Water crisis to intensify across India by 2050”.
Here’s my revelation: Media and Education are great mediums of manufacturing opinion. In our culture of consumerism, ‘organic’ seems like a trendy adjective thought out by a creative copywriter to create differentiation for their product. It is a word in marketing that attempts to justify the higher price.
In media, we are always trying to manufacture opinions by setting the context right – the visuals, words, music and intended subliminal connection. If we talk of food products, an illusion of a comfortable cocoon is created for urban folks for whom they come from shelves of retailers or through an app.
A logical conclusion of food surplus and exports should indicate that we have come away from the prophesied doomsday situation of mass starvation, but according to the International Food Policy Research Institute’s 2011 Global Hunger Index, India ranks 67th out of 81 countries and has more than 200 million food insecure people, the most in the world.